Category Archives: Uncategorized

Our recommendation

Our recommendation? We’re split between “don’t even think about trying this” and what may be a more pragmatic approach. If you’re trying to launch a site with a very small target market, it seems perfectly acceptable to send email to … Continue reading

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New method

Now, here are the results: 141 of the 200 recipients visited the site, all opting to receive further email. 51 more opted to correspond by email alone, and many of those who visited the site also sent email. The email … Continue reading

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Three newsgroups

They had found three newsgroups that occasionally contained postings about their area of interest. For two weeks, they read all of the messages in these groups. By that time, they had a list of 200 names and email addresses, of … Continue reading

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An Email Campaign That Got a 96% Response

This story was too good to ignore, but the marketing technique that we describe here definitely falls into the gray area between responsible newsgroup participation and SPAM. We include it here because there was little agreement between anyone who heard … Continue reading

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Important things

Deceptive ads of any kind simply have no place in an ongoing business. If you have that so little confidence in the value of what your site offers, that you feel you must trick people into visiting, it’s time to … Continue reading

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For Better Banner Ads, Skip The Gimmicks

As we proved with our ill-fated “click here for freeze-dried gerbils” campaign, there are plenty of tricks you can use to get people to click on your ad banner. You need to follow some basic rules, though, if you want … Continue reading

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