#TROOPZERO – currently streaming on Amazon Prime Video– is named the first National Sponsor of Camp Fire’s Absolutely Incredible Kid Day® 2020.
This month, Camp Fire launched its partnership with the Amazon original movie Troop Zero to kick off the promotion of its annual Absolutely Incredible Kid Day® holiday. We invite you to nominate an Incredible Kid in your life (the deadline is Jan. 31!).
#KidDay (or #AIKD) is celebrated every third Thursday of March (March 19, 2020), activating millions of adults throughout the country to send notes (in any medium) to the kids in their lives, telling them why they are incredible.
In support of the film’s launch on Prime Video Jan. 17 weekend, Amazon Studios hosted special screenings for hundreds of Camp Fire youth and their families in five markets: Seattle, WA; Long Beach, CA; Minneapolis, MN; Washington, D.C. and Kansas City, MO.
“The collaboration with Troop Zero for Absolutely Incredible Kid Day® gives us the perfect opportunity to celebrate even more kids across the U.S. in 2020,” said Greg Zweber, president and CEO of Camp Fire. “Troop Zero has a strong focus on championing youth, as well as a love of nature, science, inclusion, and the power of friendship – all themes that tie into many of our values within Camp Fire.”
Set in rural 1977 Georgia, Troop Zero is the story of a misfit girl who dreams of life in outer space. When a national competition offers her a chance at her dream, to be recorded on NASA’s Golden Record, she recruits a makeshift troop of Birdie Scouts, forging friendships that last a lifetime and beyond. Starring Viola Davis, Jim Gaffigan, Allison Janney, Mike Epps, Charlie Shotwell, and McKenna Grace, the 2019 Sundance selection includes female-directing duo Bert & Bertie and writer Lucy Alibar.
Camp Fire created Absolutely Incredible Kid Day® in 1997 to encourage our nation’s youth and to activate adults across the U.S. to write a young person in their lives and tell them what makes them incredible. Your words are powerful. Encourage, inspire, and uplift a kid in your life—that is the goal of this unique holiday. Today, Camp Fire’s 52 councils, located in 25 states and Washington D.C., will engage their communities online and offline to participate in this powerful holiday. Notable past participants in Absolutely Incredible Kid Day® include former presidents Bill Clinton and George W. Bush, Oprah, Pro Football Hall of Fame Inductee Jerry Rice and U.S. Astronaut and former Senator John Glenn
2020’s Absolutely Incredible Kid Day® is March 19.
Additionally, as part of this year’s celebration, in partnership with Camp Fire Heart of Iowa, Camp Fire National Headquarters will select two national Incredible Kid honorees to be recognized at the Absolutely Incredible Kid Day® Celebration on March 24 in Des Moines, IA, along with three local Des Moines Incredible Kid honorees. Nominate an Incredible Kid you know: campfire.org/kidday-nominations.
For more information on Camp Fire or Absolutely Incredib
le Kid Day®, please visit campfire.org and follow them on Facebook, Twitter, Instagram, and LinkedIn. To showcase your incredible kid on social media, follow along on your favorite platform and please use the hashtags #AIKD and #KidDay.
For more information on Troop Zero, please follow them on Facebook and Twitter.
For logos, photos and Absolutely Incredible Kid Day® video assets, please click here.
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ABOUT CAMP FIRE
Camp Fire has been an inclusive, innovative leader in youth development since 1910. Its proven programs give kids the life skills they need now so they can succeed and thrive. Last year, Camp Fire’s 52 councils served more than 187,000 youth and families across 25 states and in D.C. All Camp Fire programs are based on cutting-edge research and founded on the pillars of Social Emotional Learning (SEL), delivered through Out-of-School-Time (OST) programs, environmental education and camp, and teen service and leadership development. Because youth shape the world, Camp Fire’s focus is on giving youth and teens the opportunity to find their spark, lift their voice, and discover who they are. For more information, visit campfire.org.
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Julie Samuelson
Public Relations Account Executive | Quillin Advertising, Public Relations & Social Media
702.800.7803 | julies@quillinlv.com
